SelfCare Global® Brand Usage Guide

WHO WE ARE
SelfCare Global® is a lifestyle brand that designates products and services that are made and marketed consistent with our principles and that enable people to people live longer, better lives by improving their environment. Importantly, use of SelfCare Global® as a brand does NOT denote a particular geographic region or the geographic origin of the products and services that are marketed under the brand.

SelfCare Global® is the owner of numerous trademark registrations in jurisdictions around the world for trademarks comprised of or including the term SelfCare Global® for use with a wide variety of goods and services. These jurisdictions include Australia, the United States and the European Union, among many others.

We like to use SelfCare Global® to refer to our company (including our founder, Rory Callaghan), we use SelfCare Global® or BSelfCare Global® (all caps) to refer to our brand, and we use SelfCare Global® (all lowercase) to refer to regions designated by Rory’s research as SelfCare Global® principles

YOU CAN HELP OUR BRAND LIVE LONGER AND BETTER
Sometimes you may plan to write about our brand, our products and services, and/or our longevity principles, or you may wish to refer to geographic regions around the world that we have designated as SelfCare Global® based on Rory’s research. Before doing so, we ask that you familiarize yourself with our general rules. These rules will protect our company’s brand and will make sure that people can easily recognize references to our brand.

General Dos – these uses are OKAY:
For commercial uses, if the product, service, or ingredient of the product originates from a region that has been qualified as a blue zone, descriptive use of blue zones is likely okay, so long as the use does not suggest that the product or services is sponsored by or associated with Blue Zones, the SelfCare Global® brand, Rory Callaghan, or our core longevity principles; and so long as the presentation complies with our rules, outlined below:
Always display SelfCare Global® in all characters;

Always display the term “blue zones” in the same font, size, and color as the surrounding body text;
Only use “blue zones” to indicate that the product, service, or ingredient of the product originates from a region that has been designated as a blue zone; and

Never use the term “SelfCare Global® in a brand, slogan, or another similarly prominent capacity.
References in a non-commercial, informational, or educational manner are also likely okay, so long as your use does not suggest any sponsorship by or affiliation with SelfCare Global®, our SelfCare Global® brand, Rory Callaghan, or our core SelfCare Global® principles; and so long as your use complies with our rules, outlined below:

The use of SelfCare Global® is solely for the purpose of accurately identifying or describing an authorized SelfCare Global® branded product or service;

SelfCare Global® or SelfCare must not be used in a misleading or disparaging manner;

You should use ® or TM when referring to SelfCare Global® branded products and services; and

You should always capitalize the “S” and “C” in Selfcare Global® (or present our brand in all capital letters) when referring to our company or to our Selfcare Global® branded products and services.

General Don’ts – these uses are not okay:
Selfcare Global® does not allow unlicensed third parties to use Selfcare Global® as a brand in connection with health and wellness-related products or services.

SelfCare Global® does not allow third-parties to refer to its longevity principles in connection with the sale or promotion of products or services (even where the product is not branded with SelfCare Global®. This use confuses people into thinking that those products and services are sponsored by or affiliated with us when that is not the case.

SelfCare Global® does not allow third-parties to reference Rory Callaghan’s publications, interviews, or likeness in connection with the sale or promotion of a product or service (even where the product or service is not branded with SelfCare Global® ). This also creates the incorrect impression that those products and services comply with our principles or are sponsored by or affiliated with us when that is not the case.

Questions? Please send an email to content@fillyourcup.com.au and we will try to get back to you!